Web Ads
This is a series of three web ads I created for a fictional makeup company, Simply Royal. The call of action is to come take a personality quiz on the website which matches the user to a color of lipstick (the names of the lipsticks are the names of the queens).
I wanted the ads to appeal to young women, ages 18-35. The ads are supposed to portray a message of confidence, a reminder to women that they are all queens. The logo made me think of a tattoo so I wanted the ads to have a little edginess to them. I used bright, bold colors contrasted with black and fonts to match the tone of the ads, such as the calligraphy handwriting for the lipstick names which is commonly seen in tattooing.
Ad Unit Name=16x9 Aspect Ratio=16:9 Static Image Size=1600x900
Ad Unit Name=1x3 Aspect Ratio=1:3 Static Image Size=450x1350
Ad Unit Name=1x1 Aspect Ratio=1:1 Static Image Size=450x450
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